The very first purchase of things from home happened in early 20th century, when a person phoned a company and ordered some stuff to be delivered at his home address. We could call this to be the very first type of eCommerce. Because, the order was put through an electronic device.
Though, the people the time didn’t even realize where this way of purchasing from home through electronic devices would take the world and would take over the world. They might have been imagining that from there people will always buy through phones at home.
But, it is proven, that technological advances have changed the course of the world massively and dramatically. After two world wars, and during the cold war, DARPA had many projects to defend or attack on Russia. One of their project during 1960s was to make computers talk with each other digitally. We don’t know if this project was remotely connected with the cold war or not but it was cool to say that the technology was developed during the cold war. We can’t ignore the possibility of the officers thinking about how talking-computers could help them at winning the cold war. Anyways, DARPA engineers finally succeeded in their projects and initially they called it ARPANET. They were rejoicing for it. And you should too, because that ARPANET was baby version of the giant INTERNET you see and use today.
But, what the history of the internet has to do with our topic? It has a root connection. It was not the internet but was the ARPANET on which the very first electronic sale was made (apart from the telephonic orders) and the thing sold was cannabis. Interesting.
Few years later, when the ARPANET was available to everyone as known as INTERNET, eCommerce sites came into existence. The current 3 of the world’s most successful eCommerce stores also came into existence afterwards.
The industry of buying things online grew exponentially. Reasons why customers loved the new way of online shopping were obvious with its offering of convenience and a large pool of products. Though, most of the online shopping was made from PCs. So called smart of early 2010s were confusing and cumbersome to operate. Only exception in true early mobile purchase were laptops.
Then mobiles entered into the eCommerce market in 2007 when truly ‘smart’ phones, came into market and allowed the full-fledged PC-like internet experience on mobile phones. eCommerce market reached to customers through new ways and expanded itself.
In similar timeline, other mobile devices like tablets and hybrids of laptops and tablets became popular. People started to buy things from those devices and found more convenience in mobile purchases. Today, the global number of mobile devices have already outnumbered the PCs.
Big technology companies recognized this trait and recently google announced it will give recommend mobile friendly sites first on their searches made on mobile devices. Big followed the step. Website makers are also recommending responsive designs over static ones. In short, the whole world of technology has accepted the powerful existence of mobile devices and predicted its power to grow even more.
If you see the future technologies to come into consumer market, you will mark that they are also mobile devices,. We can assume that with the help of the connected mobile device Google Glass might allow us to purchase something on amazon which we just saw in a physical store. Microsoft’s Hololense could also be used to purchase things online. Another Google initiative, Google Cardboard could be used for visiting virtual 3D marketplaces and buy things. Other Virtual Reality products could be used for the same thing. Also, 3D printers would just add one more feature to eCommerce purchase where people will purchase the 3D designs of a product and then print it at their house. Even TVs are now allowing internet connectivity. To understand more about the possible future of eCommerce read Is 100% eCommerce World Possible?
All these technologies have their own main purpose of existence and don’t serve mainly to eCommerce. But they all could be incorporated to help eCommerce. Actually, the whole eCommerce is made of different things discovered for various agendas. Phones, computers, internet. Not a single one was discovered with intention to sell things online.
We could assume all these mobile and wearable technologies to take over the place of PCs as the prominent internet access devices.
Just like the eCommerce shifted from phone-buying to internet buying from PCs, doesn’t it seem completely possible that eCommerce’s next shift would be mobile commerce – things bought from mobile devices?