Similar to clothes and apparel industry, Beauty is an industry segment which is always seeing higher number of visitors and buyers. Any shopping industry involving women doesn’t see major setbacks, for some reasons.
Creating a beauty oriented eCommerce website would be a challenge for any rookie developer as product categories, types and segments with thin partitions would baffle him and would be prone to create a incomprehensive website structure for which an average woman is not falling for.
For one specific product, you could have a dozen subcategories of which each could consist even more. Only listing them all would take a good effort.
Being a women centric industry, you can’t let them to nitpick any faults or you lose your customer at the time of their visit.
Major divisions in a Beauty centric website could be:
- Type of products
- Body-part oriented product categorization
- Explicit subcategories in every product range
- Cures for different beauty related problems
- A segment oriented for men’s beauty products
These major categories are not even the top of the iceberg. Apart from them, you need regular updates according to the new trends and fads.
Putting it in simple words, this eCommerce industry isn’t something which could be handled by an inexperienced tech team.
Our offering to handle such projects successfully is based on our long term experience and expertise.