Maybe a customer has made his first purchase on your site or is a regular customer of yours. But, there are possibilities that your loyal customer stops buying from you anymore. Take care of them and you are good to retain your existing customer base.
1. They had a Bad Buying Experience Previously
In our article titled, 10 Ways Leading to a Bad Customer Experience, we have listed the prominent ways a customer could have a bad buying experience from your website. In 90% of the cases customer never buying from you again, a bad buying experience is the prominent reason. Even after one single bad buying experience, a loyal customer could turn into a competitor’s customer. So take care that your customer gets a delightful, memorable buying experience from your site starting from landing on your first page to receiving the perfect product on time.
2. You Didn’t Persuade Them for a Second Purchase
As a seller, it is your fault if didn’t persuade your customer for a second purchase. Your sole aim should be to always increase the sells on your site. If you aren’t doing it to its full potential you have failed as a seller to generate the maximum revenue your site is capable of. By using various persuading and selling techniques, you can optimize your selling potential significantly.
3. They found a Better Alternative
Maybe the buying experience is brilliant on your eCommerce site and you are also persuading them enough to make a second purchase every once in a while and your customers are also recommending your services. Is there still a way that you will lose your customers to your competitors?
Yes, there are many ethical and unethical ways your competitors could get ahead of you even if you are doing everything right but didn’t pay attention to your competitors. Your competitor could have started giving better products, better prices or site experience, whatever they are doing, they do have ways to get ahead of your well-operating, well-running eCommerce business. Here are the 10 Ways to Beat the Competition in eCommerce Business to stay ahead in the game. Keep an open eye on your competition.
4. They Forgot You
If you are new in the market selling limited things, possibilities are, the customer might forget you after getting what they want. Reasons could be non-memorable buying experience, customer coming only for the product they couldn’t find on other sites they generally buy from, no brand awareness or brand recognition, lack of advertisements, etc. So, you have to keep them aware of your existence through various communication channels and persuade them to make another purchase. Also, create a memorable buying experience on your website which is effective even on a visitor.
Mend these problems and the customer retention and continuum of sells is guaranteed on your site.