Though, in developed countries, the trend of online shopping is more than two decades old and has become stable, the developing countries are seeing a rush for online buying now. Even the things which are available at the next corner from their houses, people prefer to buy it online.
But why all this rush? Is it a trend or fad? No, it has lasted longer than that.
Then it must be the next way of shopping humanity is trying to adopt. As mentioned above, developed countries are already proving it.
There are multiple reasons for it. Online shopping seems to be the most efficient yet easiest way to buy any product. Even if it is a tank, mech or a can of unicorn meat.
We have brought up the top ten reasons for why a person prefers online shopping over the traditional one.
1. Reach to the global market
Thanks to internet, people/customers are now aware of all the qualitative products sold in the whole world. They know that there are products available in the different region or countries which are much better/cheaper than the products available in their market.
Now, if they are forced to buy from the local market, then their satisfaction level won’t be so high.
This issue is solved in the online market. Online retailers ties up with many global sellers and make the products avail in the local market. Thus, it also enriches the product range and varieties to multi-folds.
That’s a powerful perk online customers loves of online shopping. The things which people used to buy from foreign countries by visiting those places, are now coming to their houses.
Though, physically located at different places, the world is heading towards to become one, singular, giant market. And that’s a gain on the consumers’ side.
Every conventional rules which you will have to follow in shopping are eliminated: suiting up, driving, reaching the store, physical payment, big heavy shopping bags, gas-station, reaching home and if the thing comes out defected, do all those things again.
Online retailers does things all for the customers with the same or even the lower prices than the physical stores. Once a person starts to trust online shopping, he thinks to buy it online first before he is forced to go in the physical stores for irresistible reasons.
Sending/receiving gifts is now not cumbersome at all if you consider sending gifts online.
3. Time, energy and fuel saving
As much as money you save from the online offers, it also saves you the effort, energy, time and fuel. That’s a big thumb up for online retailers.
This is just another way to represent the second topic. Online shopping doesn’t cost you any efforts except clicking.
4. Safety and Guarantee
Online retailers have grown into serious competitors for the physical stores. To bring themselves at the top, they have now included security features for online shopping. People have started to trust the online shops even in the developing countries. For instance, India – a developing country is seeing the fastest growth in online shopping in the whole world.
Also, online retailers now take guarantee for their products. Schemes like 30 days replacement, multiple payment options are attracting people towards the online shopping. There are some features which a person can’t expect from the normal brick and mortar store.
5. Algorithmic recommendations – true personalized shopping
One eCommerce site offers gazillions of products and there are thousands similar sites.
Its like a universe. One galaxy owns a billion star and there are billion other galaxies out there. So the if you are asked to choose one star out of it, instead of being happy for the varieties available, you will get confused and lost into the vast range of stars available. Then, you would try to find a planet which is made out of diamond entirely. But, that’s a rare case.
You need personalized offers which fulfills your requirements while staying under your budget. In a real store, if you ask the salesman to recommend you something, maybe he would just name any popular brand without concerning your price-range and needs.
Big online retailers like Amazon.com uses algorythms to recommend a product. Those algorithms are based on the customer’s past purchases and surfing habits. That’s a true personalized shopping experience.
6. No crowds, no queues
Many of us don’t like the queues and the crowd which gathers up in the local store when a sale goes up or an attractive offer is placed. At that time, people go crazy to buy firsthand.
You aren’t forced to go through that in online shopping. Just search, click, pay and wait for the product to come to your house.
7. Best offers and lowest prices
This bulk purchase is also the reason they can afford to sale sometimes even below the MRP. That’s a lure strong enough for anyone to start buying online.
8. Superior Services
They drop things off at your doorstep with a promise to take it back if it comes out damaged. They also are providing impeccable after sale services at the same or even the lesser price than the regular brick and mortar store.
Customers also get instant answers to their complaints and gets the guarantee that they will be answered nicely the whole time, unlike the conventional stores where, probably, is standing an old, grumpy man with irritated face finding it more irritating to answer your questions. Either you would leave the store without making any purchase or at least it will leave you irritated for a while.
On the contrary, online purchase seems a bless in most cases.
9. Secretive Shopping
Though, this isn’t a thing for which people buys online prominently, but it is one of those perks which makes the online purchase a good experience.
Doesn’t it feels nice when you are not afraid of people judging your choices and making comments on them. Things you purchase online stays only between you and the reseller. Even the reseller doesn’t know your face.
Moreover, it allows people to buy things which they wouldn’t dare to buy in public.
10. Customer Reviews
Genuine customer review section in an online eCommerce website is a bliss for customers. In the article 10 mistakes any eCommerce site owner does, we have discussed why including the customer review section is very important.
It allows prospective customers to gauge the product quality and real-world use and problems related to it. They can decide if something is good or not based on the other reviews regardless to what the product-selling company claims in their advertisements. That’s a critical benefit customers gain in online buying. Personally, I don’t remember purchasing online without reading few customer reviews of the product.
So, these are the benefits customers gain through online purchase. That’s why they love it and probably are going to do more of it. Make sure that from your eCommerce website your prospective customers gain at least these benefits. It will make them return to your website without a doubt.